The Advertising Standards Agency (ASA) has today brought in a rule that bans harmful gender stereotypes in advertising (information here)
This is obviously wonderful and I’m extremely happy this rule has been brought in. I’ve read quite a few articles about it today and one point that keeps coming up is the number of complaints brought against an Aptamil baby formula advertisement which depicted babies developing into their future careers. A boy was shown to be a future engineer, and a girl became a ballerina. (BBC article)
I know that the typical and very outdated idea of a ballerina is of a dainty female skipping around in a pretty tutu, and this is why there were so many complaints, but in reality, ballerinas are badass athletes. I studied ballet for several years and my classes were harder than anything I ever did in a gym (and I wasn’t even very good!) Ballet dancers train for hours upon hours a day and consistently push their bodies and minds to the absolute limits. For reference, check out ABT principal dancer Misty Copeland’s Instagram. Look at her form and physique and tell me all she does is skip around in a pink dress.
So, yes, I understand why the Aptamil ad was so widely complained about and I am beyond ecstatic at the ASA rules, but if my daughter wanted to become a professional dancer I would be seriously impressed.
I’m glad I got that off my chest!